👀 Don't miss out on your analytics
"I'm dropping stuff and observing" - Alex has built an engaged audience on Instagram, Twitter, and LinkedIn. She is keeping track of all the metrics, including post impressions, likes, comments, etc.
How often do you check the analytics of your own content? To be honest, I check some statistics, but I don't take it too seriously.
This week, a friend reminded me that my video content and personal stories receive the most likes. He asked why I don't create more content like that.
Great question! 😅
During my conversation with Alex Szczurek - a serial indie maker and founder of uncoverUX club - the topic of "analytics" came up again.
💡Analyse your content
Alex has the super-skill to create content on a platform and analyze it within 3 months.
As she said, "I'm dropping stuff and observing.”
Alex has built an engaged audience on Instagram, Twitter, and LinkedIn. She is keeping track of all the metrics, including post impressions, likes, comments, top fans, random engagers, time of posting, and engagement time.
She reviewed not only her own content but also small accounts from the same industry (excluding influencers, who tend to have high engagement rates regardless). By compiling all the data, she could determine which content and topics perform better and when to post for her audience.
The framework
Choose a platform where you want to create content
Which platform do you like the most and where do you believe your audience is?
Commit to a challenge and post for 90 days
The optimal time to have enough data to understand which content performs the best is 90 days.
Analyse all the data that you can get and draw conclusions.
Create an Excel table to track important information such as post time and type, likes, comments, engagement, views, and more.
💎 Weekly Gems
🎙️ Podcast
We all want our content to go viral, but there is one person who doesn't want to repeat it anymore. Check out the great interview with Aprilynne Alter.
📚 Article
This week, another social media platform, Threads, was launched. Currently, it is not available in Europe. However, The Verge published an interesting article discussing the current state of various social media platforms.
🚀 Linkedin event
I will be hosting my first LinkedIn Audio event with Kuba Czubajewski, who is known as a content king and earned $60K in 8 months. Join us for the event by clicking on this link. Please note that the event will not be recorded.
Feel free to respond to this newsletter. What are your general thoughts on it?
Written by Ilze Švarcbaha