💩 1,912.7% growth with shitpost marketing
Gaut has been on fire recently, growing his Twitter following by 1,385.6% in the last 30 days. He also started a very appropriately named newsletter “Shitposting Works”. So, does shitposting work?
Let’s have a serious talk about fun things – memes.
Gaut has been on fire recently, growing his Twitter following by 1,385.6% in the last 30 days. He also started a very appropriately named newsletter “Shitposting Works”.
So, does shitposting work? And if so, does it work as a marketing tactic?
💡Memetic Marketing
We’ve all liked memes and shared memes. But have we ever bought anything because of memes?
You have to remember how we make purchasing decisions:
We know (brand or person)
We like
We trust
And the magic of memes is that they have a huge potential of going viral (more people know you), they are funny (more people like you) and magic of humor is that it’s a shortcut to make people trust you.
The story
Gaut, or rather Gauthier, has been on Twitter for two years, but all his best content and growth happened in the last couple of months, thanks to his clever designs and memes. He started a newsletter we mentioned above, and grows his personal brand around shitposting. At first its difficult to see any marketing strategy behind it.
But then we noticed that the account of his business started “shitposting”, too, and their following began exploding as well.
The only question left is whether the growth is among a relevant audience, right? What is the point of thousand of followers, if you can’t sell them anything.
And while Gaut build his massive audience among mostly tech enthusiast, the memes that Alongside posts are closely rated to Crypto market and day trading and shoots right for the perfect customer profile.
We look at this and we think damn, it ain’t that hard!
The framework
If you see me shitposting in the coming weeks, here’s what I'll keep in mind to make good memetic marketing:
Be relevant to our audience’s pain-points and preconceptions.
Complement memes with value-led content to avoid not being taken serious at all.
Analyze conversions into subscribers and clients to make sure it grows the business long-term.
💎 Weekly Gems
A couple of things I enjoyed this past week and I think you might as well.
📚 Article
Nat Eliason wrote a witty article where he describes how creator's economy works and why people escape 9-5 and traps themselves in the content wheel.
💰 Ad library
If you're looking for inspiration making ads, now you can access all the Meta ads in one place with even more data available than ever before.